Pictured: 2 gallons of milk
If you’ve been living under a rock for the past day, well, first of all, I just feel sorry for you. Today, Friday March 30, 2012, is one of the most underrated and under-marketed holidays to have ever been created: National Cleavage Day. I know we at CampusBasement like to have a lot of fun joking about hypothetical situations, but…THIS IS ACTUALLY REAL.
According to it’s Wikipedia page, (It’s awesome, you should check it out), National Cleavage Day was started by the Wonderbra company, in accordance with Cosmopolitan magazine. Since its launch in 2002, breast-awareness has gone up substantially for at least a day with little to no repercussions.
The brand manager for Wonderbra, Samantha Paterson, was quoted as saying, “It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men.” To which most men probably responded with, “I WASN’T LOOKING AT YOUR BOOBS.” Paterson also said that, “It gives men a legitimate reason to stare at boobs.” As if there wasn’t any legitimate reason to stare before this marvelous holiday was created…
Yet somehow, National Cleavage Day has taken some criticism. Dr. Siqwana-Ndulo, provincial gender commissioner in Eastern Cape, South Africa has said that, “This is a pure marketing tool using people’s bodies.” And yes, when you look at it from a financial standpoint, what Wonderbra is doing is marketing their product. But to say that it is objectifying women seems a bit strong to me. In my opinion, it just seems like one particular South African doctor hadn’t been receiving the objectifying stares that she had expected on National Cleavage Day. And that’s not right!
So go out there today and do all the justice to every set of jugs you see! Men, go out there and appreciate as much as you can without looking like a creeper. Women, be proud of your body, and if today can be used as an excuse to flaunt your features, then God Bless America.
