At a press conference last Friday, Apple CEO Tim Cook revealed what could be a game-changing new product in the TV marketplace. You’ve seen touchscreen phones and tablets, but Apple is looking to be the first consumer electronics company to release a touchscreen television set.

“If there’s one thing we’ve learned from iPods, iPhones, and iPads, it’s that buttons are positively useless,” Cook told an audience of millions of Apple fans. “Apple is excited to unveil the new iTV, a television set that takes away the pesky remote control and moves all the functionality to the screen itself.”

Instead of forcing its users to change the channel or lower the volume all the way from the couch, the iTV provides ease of use by allowing its users to walk over to the screen and touch it directly, whether it’s the power button, mute, or 10-second rewind.

“The iTV is just an amazing product,” said beta tester Gary Nerdenshleitz, who was able to experience it firsthand during the development phase. “I’m discovering so many new shows that I would never have watched on a regular TV because I would’ve just grabbed the remote and changed the channel,” Nerdenshleitz continued. “Unless reruns of Mind of Mencia ever come on. If that happens I’ll get up.”

Overall, Nerdenschleitz’s experience with the iTV has been largely positive. “If I had an annoying remote with all those stupid buttons and whatnot, I might have skipped right past Storage Wars, Hoarders, and all those Bowflex infomercials that I never miss every Tuesday at 3am.”

It is recommended that all iTV customers also purchase a five-year warranty, a carrying case, a protective silicone cover, and a transparent plastic coasting for their sets for an additional $300.