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Article by Malcolm Gladwell
January 11, 2011

Excerpt from “Nonstarters” by Malcolm Gladwell

Chapter 1: Eviction Day Isaac Tweedy woke early on the morning of June 1st of last year.  He was in his truck and checking off addresses before dawn.  As a college town landlord, many of his tenants’ May-to-May leases were up, and it was time to kick out the graduates. 7041 Lancaster Avenue was his... MORE »

Article by Leah Folta
December 16, 2010

USC Area Landlords Consider Fear-Based Rent Structure

In the past, things like amenities, size, and proximity to campus have played some of the most important roles in determining rent for non-USC student housing. A collective effort is being made currently, however, to include fear explicitly as a consideration in the price. “It’s all I really consider anyways,” an anonymous USC senior explains.... MORE »