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Article by Alex Rosenthal
November 18, 2010

Uggs Stock Plummets After Sorority President Suddenly Decides They Aren’t Cool Anymore

What used to be the top brand name in trendy wool-lined sheepskin boots is now sending investors and stockbrokers into an unprecedented frenzy. UGG, once the leader in snow boot sales among the college-aged female demographic, singlehandedly caused the Dow Jones industrial average to drop nearly 80 percent last Thursday following an announcement from senior... MORE »